One of the largest online and mobile game suppliers iSoftBet revealed that it has agreed a content partnership agreement with the Interactive division of the British bookmaker William Hill. Under the terms of the deal, iSoftBet, which specialises in creating high-quality and innovative gaming content, is to provide its entire suite of gaming solutions to the Interactive Online arm of William Hill.
The product offering of iSoftBet that is to be made available to William Hill customers both on desktop and mobile devices via Openbet RGI integration.
The Marketing Director of iSoftBet Nir Elbaz commented on the deal, saying that the entire team of the software supplier was very excited with the fact they had managed to ink a partnership agreement with a bookmaker like William Hill. He also called the collaboration agreement an excellent opportunity for the developer and explained that the newest product offering of the company was one of the main reasons why William Hill decided to join forces with them.
iSoftBet has been looking to expand its reach among the customers of some leading gambling operators. That is exactly why its partnership agreement with William Hill is to be beneficial to the gambling software supplier, as it will give it access to one of the largest bookmakers’ customers base. As revealed by the company, apart from the fact its entire product offering will go live with the Interactive Online arm of the British bookmaker, iSoftBet is to team up its efforts with Interactive Online staff to create some gaming content exclusively for the bookmaker.
On the other hand, the new software addition to the offering of William Hill is expected to be beneficial for the struggling British bookmaker, too. The company has lately experienced some difficulties due to a number of unsuccessful takeover deals, and has been recently pushed to seeking a suitable acquisition bid by its largest investor Parvus Asset Management.
The Gaming Commercial Director of William Hill Graeme Powrie also confirmed of the partnership agreement, saying that everyone at the bookmaker was very happy with the chance to add the qualitative and innovative content of iSoftBet to the company’s constantly expanding portfolio. According to him, the “strong titles” that are normally delivered by iSoftBet were among the best ones offered within the industry, which would probably make them attractive to the customers of William Hill.
- Author
Olivia Cole
